Clough enters a new era with a brand refresh following its acquisition by Webuild Group
Following its acquisition by the Webuild Group in February 2023, Clough Group has become the Australian subsidiary of the global construction leader.
Clough is well positioned to expand its role in the energy, resources and infrastructure industries across Australia and Asia Pacific as a partner for a sustainable future.
The Clough and Webuild teams are working together to align their respective brands, and elements of Clough’s new branding will be implemented across all communications touch points and all materials over the coming months.
Marco Assorati, Executive President said: “The Clough name and brand will be the platform for Webuild’s business in Australia, and while the visual identity will evolve, Clough’s commitment to apply the most innovative and sustainable solutions across its industries will remain and improve. We are excited for this new chapter for Clough and Webuild together.”
Peter Bennett, Clough CEO said: “The Clough brand is a part of our identity that we are incredibly proud of. It has set the tone for who we are, what we do, and our purpose as a business across the globe. We feel the same pride for the new brand. It signifies a new era for Clough as part of the Webuild Group, with greater scale and solidity, increased know-how and expertise and the same values. I look forward to the continued growth of our organisation and people, and a new chapter working with our clients and suppliers to deliver complex and iconic projects.”
The Clough brand refresh is expected to be complete by August 2023, with the business alignment expected to be complete in 2024.
About Clough
Clough is a pioneering project delivery company that harnesses innovative engineering and construction solutions to improve peoples’ lives today and tomorrow.
Clough delivers high performing assets for the energy, resources and infrastructure industries, underpinned by a dedication to innovation, sustainability and getting the job done safely and efficiently.
With a workforce of over 3,000 people across Australia and Asia Pacific, Clough’s people are committed to delivering exceptional projects for its industries and communities, as a partner for a sustainable future.
About Webuild
Webuild is a global leader in the design and construction of large, complex projects in the sectors of sustainable mobility (rail, metro, bridges, roads, ports), hydropower (dams, power plants), water (treatment and desalination plants, wastewater management, irrigation dams) and green buildings (civil and industrial buildings, airports, stadiums, hospitals). It supports clients in achieving the Sustainable Development Goals (SDGs) established by the United Nations.
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https://www.cloughgroup.com/news/clough-enters-a-new-era-with-a-brand-refresh-following-its-acquisition-by-webuild-group
Clough enters a new era with a brand refresh following its acquisition by Webuild Group
www.cloughgroup.com